Structured approach to crafting and executing high-velocity go-to-market strategies
Our structured, visual approach helps you craft hypotheses, then validate them with speed and agility using lean startup methods combined with behavioral insights. We work collaboratively by combining our experience and cross-industry benchmarks with your industry specific experience and innovation vision. This integrated approach accelerates the go-to-market process and empowers your team with the knowledge and tools to eventually take over the operation.
In this 2-day workshop, you’ll learn the basics of B2B behavioral science, including behavioral decision-maker personas and heuristics that you can apply to the discovery and customer development interview phase.
You’ll learn the basics of our approach, develop an understanding of the framework, and walkaway with the knowledge to design and execute your own go-to-market tests.
12 Week Sprint
In this collaborative program, we’ll help you execute the experiments and provide you with the processes, templates, and all the necessary collateral for a successful go-to-market.
Additionally, you’ll receive on-going, personalized feedback to help improve your communication. We’ll lead the process, manage the critical aspects, and ease you into the framework, enabling you to become fully capable of executing similar projects independently after the 12-week period.
Should you require additional assistance after completing one of our programs, our diverse team can provide a one-stop solution for all your early-stage business development needs.
This includes strategy, product insights, sales development representative tasks, design, and online marketing. We can help you build your organization and the underlying processes in a scalable way, that your team - new or already in-house – will eventually take over.
Helping Innovators Succeed Through Behavioral Science