Apply the latest in cognitive science to drive faster results and mitigate risks
Behavioral science and economics are reshaping the world. As humans, we are prone to biases and misjudgments. Research in cognitive psychology and economics has proven that decision-making can be effectively influenced. Irrationality and the patterns within are the new secret sauce for ecommerce and other B2C businesses.
To accurately determine what shapes your customer’s decision-making processes, we have been perfecting our behavior-based market segmentation model for over a decade. We have applied our proven model alongside existing approaches in key fields such as decision making, storytelling, story research, pattern recognition, and pattern matching to drive better results in B2B.